For a decade I've designed at the front edge — AI, machine learning, the occasional blockchain — taking the genuinely novel and often intimidating, and making it feel obvious and human. I care about the moment the magic stops feeling like a demo and starts feeling like yours.
I've spent my whole career where the tech is new, the stakes feel high, and the playbook doesn't exist yet. Founder, long-time freelancer, embedded lead — the job is always the same: make the novel feel obvious.